Our possessions, and especially such as are the fruits of our own actions, are indications of what we are. We judge, and within limits correctly, of a man by the company he keeps, the clothes he wears, by the books he reads, the pictures with which he decorates his home, the kind of home he builds or has built. And a man may feel as provoked by insult or injury to the person or things which have become an intimate part of his life as if he were being attacked in his physical person. Strip a man one by one of his physical acquisitions, of his associates, of the indications and mementos of the things he has thought and done, and there would be no "self" left. To speak of a man as a nonentity is to imply that he is no "self" worth speaking of; that he can be blown about hither and thither; that neither his opinions nor desires, nor possessions, nor associates make an iota of difference in the world. A man who is a "somebody," a "person to be reckoned with," is one who is a "self." He is one whose physical possessions or personal abilities or standing in the community make him one of the "powers that be." And it is the desire to be a factor in the world, to increase the scope and consequence of one's self that is the leading ingredient in what we call ambition, and the desire for fame, and at least one ingredient in the desire for wealth. Men may want wealth merely for the sake of possession, or for bodily comfort, but part of the desire consists in the ability thereby to spread one's influence, to be "one of the happy sons of earth, who lord it over land and sea, in the full-blown lustihood that wealth and power can give, and before whom, stiffen ourselves as we will ... we cannot escape an emotion, sneaking or open, of dread."[1]
[Footnote 1: James: Psychology, vol. I, p. 293.]
The enhancement of the self. The building-up of a more or less permanent self is natively satisfactory to most men, and every means will be taken to increase its scope and influence. Biologically we are so constituted as to perform many acts making for our self-preservation. The ordinary reflexes and instincts such as those which prompt us to eat, to defend ourselves against blows and the threatening approach of animals, to keep our equilibrium and recover our balance, are examples of these.
The development and preservation of our social self is also made possible as it is initially prompted by our specifically social instincts. There is a native tendency, as already noted, to get ourselves noticed by other people, to seek their praise and avoid their blame. The instincts of self-display and leadership, and many of the non-social instincts, such as curiosity and acquisitiveness, are frequently called into play in the service of the more directly social tendencies of the individual. A large part of our activity, whatever be its other motives, is determined to some degree by the desire to develop the social self, to be a "somebody," to cut a figure in the world.
In the enlargement of the social self, various people use various means, and with varying degrees of vigor, intensity, and persistency. There are a few who go through life with almost no sense of selfhood, who go through their daily routine with no more recognition of their acts as their own than that displayed by an animal or a machine. In most men the sense of their personality and their interest in it are high, and the development of the self is sought in all possible or legitimate ways. The ways in which the self is developed, and the kind of self that is sought, help to determine whether a man is self-seeking in the lowest sense of that epithet, or idealistic and ambitious in the approved popular sense.
The kind of self we seek to build up depends, as we have seen, largely on the type of praise and blame and the general character of the moral tradition to which we have been exposed. But whichever type of self a man does select as his ideal or permanent self, all his activities will be more or less consciously and more or less consistently controlled by it. His habits of action, his habitual choices, his habitual feelings, will be built up with this ideal self as a standard and control. He will do those things which "carry on" toward the ideal self, leave undone those things which do not. The man or woman who wishes simply to cut a figure "socially" will cultivate the wit, the gayety, the facility, the smartness, which are the familiar ingredients of such a personality. The same persons will be singularly blind to abysses of ignorance which would be painfully in the consciousness of those who had set up for themselves ideals of erudition and culture. A laborer will live and move and have his being serenely in clothes and in surroundings that "would never do" for a professional man who had committed himself to live according to the social standards of his class. Sometimes a man's actions will be directed toward the construction of an ideal self, on standards far in advance of those of his group. A man in developing such a self is, indeed, in some cases practically committing social suicide. The extreme dissenter from the current standards of action is attempting to build up what James has well called a "spiritual self," a self in the light of his own ideals, rather than those current among his contemporaries.
Egoism versus altruism. The individual in developing his own personality need not, necessarily, be selfish, nor is the enhancement of one's personality incompatible with altruism. One man may find his individuality sufficiently developed in a large bank account, another in discovering a cure for cancer; one man may seek nothing but gratification of his physical appetites; another may find his fulfillment on the battlefield in defense of the national honor. Since man is born with the original tendencies to herd with and have common sympathies with his fellows, and to pity those of them that are weak and distressed, there is nothing more unnatural about altruism than about egoism. It is true that in some men the so-called altruistic impulses, the impulse to sympathize with the emotions, feelings, aspirations and difficulties of others, and to pity them in their distress, are comparatively weak; that in some men the more obviously egoistic impulses, such as the gratification of bodily desires, the acquisition of physical possessions are strong and uncontrollable. But through education the altruistic and social impulses of men may be cultivated and strengthened, so that they may become more powerful and dominant than even the urgency of physical desire. "Man cannot live by bread alone," and a man in whom a passion for reform or for religion, for a cause or for a conquest has become strong, will sacrifice food, sleep, and physical comfort, and may even find the satisfactory fulfillment of self in self-sacrifice and obliteration.[1]
[Footnote 1: This is partly because man's sense of selfhood is so largely socially conditioned and affected by praise and blame. Many a man in whom impulses of an egoistic sort are strong cannot resist the scorn of his gang, club, or clique. In this sense even socially beneficial actions may be "selfish.">[
The old distinction between egoism and altruism is thus an artificial one. A genuinely altruistic individual derives satisfaction from the beneficent things he does, though he does not, as Jeremy Bentham supposed, calculate the benefits he will derive from his beneficence. Altruism is just as natural as egoism in its origins, though the impulses of self-preservation and personal physical satisfaction are natively stronger and more numerous. But human beings can be educated to altruism, and find the same satisfaction in service to others as individuals reared in less humane conditions find in satisfying their immediate physical desires.
Self-satisfaction and dissatisfaction. Since the development of selfhood plays so large a part in human action, it is natural that powerful emotions should be associated with it. Individuals become conscious of the kind of self they are and measure it favorably or unfavorably with the kind of self they would be. In so far as the actuality they conceive themselves to be measures up to the ideal self, to the fulfillment of which they have dedicated themselves, they have a feeling of self-satisfaction, of elation. They are jubilant or crestfallen, satisfied or dissatisfied with themselves, in so far as they are in their own estimation making good. In normal individuals, these estimates of triumph and frustration are, of course, colored and qualified by signs of approval and disapproval from other people. There are very few—and these insanely conceited—in whom the opinions of others are not largely influential in determining their own estimates of themselves.