“Tell you what we’ll do,” added Clodd. “We’ll make a fortune out of this paper. Then when we can afford to lose a little money, we’ll launch a paper that shall appeal only to the intellectual portion of the public. Meanwhile—”

A squat black bottle with a label attached, standing on the desk, arrested Clodd’s attention.

“When did this come?” asked Clodd.

“About an hour ago,” Peter told him.

“Any order with it?”

“I think so.” Peter searched for and found a letter addressed to “William Clodd, Esq., Advertising Manager, Good Humour.” Clodd tore it open, hastily devoured it.

“Not closed up yet, are you?”

“No, not till eight o’clock.”

“Good! I want you to write me a par. Do it now, then you won’t forget it. For the ‘Walnuts and Wine’ column.”

Peter sat down, headed a sheet of paper: ‘For W. and W. Col.’