“I know that you are not interested in hearing all about a woman’s troubles, Mr. Brown, but as I said before, I must tell you this in order to show you how these books answer all of their problems. I am trying to impress you with the fact that the Woman’s Library is not a collection of ordinary books. They are the only combination of their kind published, and I will wager that every woman in this town will want them if they are put before them in the right way. They are the very keys which open the door to a woman’s most perplexing problems. They are to a woman’s life what a furniture trade journal is to your business life. You read the trade paper because you want to keep in touch with what the best type of furniture dealer is doing, and try to improve your store. It is a woman’s business to be as attractive as possible, and there isn’t a woman alive who wouldn’t grab at the chance to find out how to become more so. You can’t appreciate what a problem the average girl or woman is up against trying to buy or make clothes that magnify instead of mar her good looks.
“Now, this volume tells ‘how to prepare and serve a meal.’ It tells just how the table should be set; where each piece of china and silver should be placed; at which side of a person you should stand when serving or removing dishes. In addition to answering hundreds of these questions it contains menus for every occasion from simple home dinners to elaborate afternoon teas. Each menu is followed with recipes telling how to prepare each dish listed.
“Do you know, Mr. Brown, that not one woman out of ten actually knows these things? Do you know that every time the average woman entertains she is self-conscious and afraid she has committed some terrible blunder which ‘gives her away’ to her friends.
“The last half of this volume is devoted to ‘Interior Decoration.’ It tells how to arrange furniture and bric-à-brac to beautify the home. It tells what color draperies harmonize with certain colors in floor coverings, upholstery and walls. In short it tells how to plan a home that will reflect good taste and a genuine homelike atmosphere.
“You know how funny women are on this subject. You see it every day right here in your store when they buy furniture. How often have women displayed their total ignorance of color harmony when buying upholstered furniture from you. How often have they asked: ‘Will the blue velour upholstery on this suite match well in a room papered green?’
“This volume is called ‘Physical Beauty.’ It tells how to become beautiful; how to care for the skin, develop a good figure, remove wrinkles, double chin, freckles and all other blemishes which mar a woman’s beauty. It tells how to care for the hair, hands and teeth. Also home preparations which have been used by famous beauties are given in detail.
“It goes without saying that this volume touches one of the most tender spots in women.
“‘Avoided Subjects Discussed in Plain English’ is a book on sex. It outlines every single mystery of sex in plain English. I feel that the title of this volume speaks for itself. You know without me saying so what a strong appeal this subject carries.
“‘The Book of Culture’ contains a series of essays on subjects related to self-development. Here are the titles of the essays: (show him the book opened at the index page).
“This volume on ‘How to Make Money’ gives a number of practical ways for the average man, woman or girl to utilize her spare time profitably. Every aggressive woman is interested in ways and means of making money.