The object of this book is to place before the novice the instructions necessary to fit him for successful work. The author believes that this volume contains all information necessary to enable a student to acquire proficiency in the Art of Decorating Dry Goods Windows and Interiors. The field of merchandizing is so broad that this work is confined to dry goods decorating, although many of the chapters will be of service in decorating windows with other lines of goods.
Much of the information offered has been gained by personal experience, yet I am greatly indebted to many brother decorators, and especially to prominent members of The National Association of Window Trimmers of America, for assistance in my attempt to place clearly before my readers the many details of the art.
Practical methods have in every instance been preferred to theoretical. The simplest and easiest way of accomplishing any work is always the best.
I am hopeful that those desiring to attain skill in decorating will find much useful information in these pages, and if this book proves of real assistance to its readers my object in writing it will have been accomplished.
Most Sincerely,
L. FRANK BAUM.
THE ART OF DECORATING.
CHAPTER I.
HOW TO PLAN STORE FRONTS.
In building a store on modern principles the front is more important than any other detail. For, a store being intended for the sale of merchandise, the front is the first thing that meets the public eye, and by its appearance the entire establishment is judged.