The size and shape of the windows depends, of course, upon the size and location of the store, but the principle consideration is to obtain as large an expanse of window as possible, and convenient entrances.
In single store fronts, which we shall use as examples, the ordinary arrangement is similar to that in diagram A, having the entrance, with double doors, in the center. This gives two good sized windows, if the front is of fair breadth, and admits the customer to the central aisle.
To avoid dividing the expanse of window, and to render the display more impressive, a popular arrangement is that in diagram B, having the entrance at one side. Which side to place the entrance is determined by the trend of traffic, the entrance being placed nearest to the busy portion of the street, as more convenient to the customer. Exception.—It is argued by some merchants that it is better to place the entrance furthest from the crowded portion of the street, as in this case the people must first pass before the window.
It will be noted that people intending to enter the store will not be influenced by the window display, in which case the location of the entrance is immaterial.
Diagram B shows the bevelled entrance, slanting diagonally from the front window to the door, and thus giving the public a glance at the small side window in passing or entering. In diagram D we show the curved front, in which the side window is a curved or semi-circular pane. This style is very attractive, but more expensive, and is more liable to be broken than the flat pane.
