Sladder: I told you I'd invented a new name for a food.
Splurge: Yes, sir. Cheezo.
Sladder: Well, what have you been able to do about it?
Splurge: I've had some nice little posters done, sir. I'm having it well written up. I've got some samples here, and it looks like doing very well indeed.
Sladder: Ah!
Splurge: It's a grand name, if I may say so, sir. It sounds so classical-like with that "O" at the end; and yet anyone can see what it's derived from, even if he's never learnt anything. It suggests cheese to them every time.
Sladder: Let's see your samples.
Splurge: Well, sir, here's one. (Brings paper from pocket. Reads.) "What is Cheezo? Go where you may, speak with whom you will, the same question confronts you. Cheezo is the great new——"
Sladder: No, Splurge. Cut that question bit. We must have no admission on our part that there's anyone who doesn't know what Cheezo is. Cut it.
Splurge: You're quite right, sir; you're quite right. That's a weak bit. I'll cut it. (He scratches it out. Reads.) "Cheezo is the great new food. It builds up body and brain."