Into his concrete cone was also drilled the tardy knowledge that a Customer is entitled to some slight measure of Service, and in the sanctified name of Profit should not be regarded in the light of a blaspheming intruder if he fails to wiggle in on an abject stomach and apologize for leaving some of his money in the joint.

In short, old Rigid Neck came to see ultimately that he was in the Discard good and fine. With ever-increasing grouchiness he gradually jelled down in the old sagged Cane Seat where the merry little spiders could spin their silvery webs in peace above his cosmos.

The last heard of him, he had rented out his Store window to an itinerant printer who installed therein a nice little Foot Press and was doing very neat calling-cards for 50c per 100.

As for Young Loch he kept up the Good Work full many a year and came to be most highly respected by his Fellow Citizens, including the President of the Enterprise Real Estate & Investment Company whose budding daughter Loch plucked off the rosebush of Love before his red-eared rivals got within a mile of the garden.

Loch was also beloved by Salesmen everywhere, for he never asked them for an Inside Five, a breakage allowance, or donation of Goods for a Church Fair Raffle.

And he always got through with The Boys in time for them to get away on the Four Forty-Five and see a good Show in the Big Town that night.

The Lesson for Today: He who serves most is the King Pin.


HOT SKETCH NO. 8
The Efficiency Expert