[EN] Randy Hobler (Dobbs Ferry, New York)
#Internet Marketing Consultant, among others at Globalink, a company specialized in language translation software and services
Randy Hobler has been a consultant in Internet& marketing at IBM, Johnson & Johnson, Burroughs Wellcome, Pepsi, Heublein, etc. In 1998, he was an Internet Marketing Consultant for Globalink, a company specialized in language translation software and services. He wrote: "The joy for me is the ability to combine my vocational skills in high-tech and marketing with avocational interests like language into one. To love what you do and do what you love." Globalink was bought by Lernout & Hauspie in 1999.
[Interview 03/09/1998 // Interview 10/09/2000]
*Interview of September 3, 1998
= How do you see the growth of a multilingual Web?
85% of the content of the Web in 1998 is in English and going down. This trend is driven not only by more websites and users in non-English-speaking countries, but by increasing localization of company and organization sites, and increasing use of machine translation to/from various languages to translate websites.
Because the Internet has no national boundaries, the organization of users is bounded by other criteria driven by the medium itself. In terms of multilingualism, you have virtual communities, for example, of what I call "Language Nations"… all those people on the Internet wherever they may be, for whom a given language is their native language. Thus, the Spanish Language nation includes not only Spanish and Latin American users, but millions of Hispanic users in the US, as well as odd places like Spanish-speaking Morocco.
= Can you tell us about the future of machine translation?
We are rapidly reaching the point where highly accurate machine translation of text and speech will be so common as to be embedded in computer platforms, and even in chips in various ways. At that point, and as the growth of the Web slows, the accuracy of language translation hits 98% plus, and the saturation of language pairs has covered the vast majority of the market, language transparency (any-language-to-any-language communication) will be too limiting a vision for those selling this technology. The next development will be "transcultural, transnational transparency", in which other aspects of human communication, commerce and transactions beyond language alone will come into play. For example, gesture has meaning, facial movement has meaning and this varies among societies. The thumb-index finger circle means 'OK' in the United States. In Argentina, it is an obscene gesture.