POTASH AND PERLMUTTER DISCUSS WHY IS A PLAY-GOER?
"Did you see on the front page of all the newspapers this morning where Klaw & Erlanger has had another split with the Shuberts, Mawruss?" Abe Potash asked, one morning in February.
"Say," Morris Perlmutter replied, "I didn't even know they had ever made up since the time they split before, and, furthermore, Abe, I think that even if the most important news a feller in the newspaper business could get ahold of to print on his front page was an I.O.M.A. convention, instead of the greatest war in history, y'understand, he would be giving his readers a great big jolt compared with the thrill they get when they read about the troubles people has got in the show business."
"Maybe you think so, Mawruss," Abe said, "but Klaw & Erlanger and the Shuberts don't think so, and when you consider that them two concerns control all the theayters in the United States and spends millions of dollars for advertising, Mawruss, a feller in the newspaper business don't show such poor judgment to give them boys a little space on the front page whenever they have their semi-annual split."
"Probably you're right, Abe," Morris said; "but if it was you and me that had a big fight on with our nearest competitors, Abe, advertising it in the newspapers would be the last thing we would be looking for."
"The garment business ain't the theayter business, Mawruss," Abe said. "For instance, being a defendant in a divorce suit don't get any one nowheres in the garment trade, because if a garment-manufacturer would have such a person working for him practically the only effect it would have on his business would be that he would be obliged to neglect it two or three times a day answering telephone inquiries from his wife as to just how he was putting in his time, y'understand, and so far as bringing customers into your place who want to see the lady you got working for you which all the scandal was printed about in the papers, Mawruss, it wouldn't make any difference what the evidence was, you couldn't get your trade interested to the extent even of their coming in to snoop with no intentions to buy, y'understand. But you take it in the theayter business and big fortunes has been made out of rotten plays simply because the theayter-going public wanted to see if the leading lady looked like the pictures which was printed of her in the papers at the time the court denied her the custody of the child, understand me."
"Then you think that there's going to be a big rush on the theayters controlled by Klaw & Erlanger and the Shuberts on account people has been reading in the papers about their scrapping again, Abe?" Morris inquired.
Abe shrugged his shoulders. "I don't think nothing of the kind, Mawruss," Abe said; "but there's a whole lot of fellers in the theayter business which have stories printed about themselves in the Sunday papers where it tells how they used to was in business and finally worked their way into the theayter business and what is their favorite luncheon dish, y'understand, till you would think that the reason people went to see plays was because the manager formerly run a clothing-store in Milwaukee, Wis., and is crazy about liver and bacon, Southern style."
"That would be, anyhow, as good a reason as because the leading lady's home life didn't come up to her husband's expectations," Morris commented.
"Well, no matter for what reason people do it, Mawruss," Abe concluded, "buying tickets for a show is as big a gamble as a home-cooked Welsh rabbit, in especially if you try to go by the advertisements. For instance, in to-day's paper there is three shows advertised as the biggest hit in town, four of them says they got more laughs in them than any other show in town, and there are a lot of assorted 'Biggest Hits in Years,' 'Biggest Hits Since the "Music Master,"' and 'Biggest Hits in New York,' so what chance does an outsider stand of knowing which advertisements is O.K. and which is just pushing the stickers?"