Then I have copies of the manuscript, and usually carry along three sets of the parts. If it is a play, I have the play completely read. If it is a revue, I have all of the skits and numbers with me.
I have the principals come in and sit down in a semi-circle before me while I seat myself behind the table on which I keep my papers and the brief case in which I carry the "scripts," parts, etc., and we have a meeting similar to the meeting that was held with the ensemble. The pianist is there, and they bring along their songs. Whoever is going to be the stage manager of the company is also there. He is usually one of my coaches that I carry with me. The local casting director and usually the president or chairman, also sit at the table at the left side of me, with my own assistant (the "coach") at my right.
Now, those who want to read parts for me are put at one side into one group; that is, those who wish to try to handle important parts in the dialogue. Then I place another group together which expects to do solo dancing—at the other side. They are called principal dancers. Then I make a separate group of those who expect to sing, or to do any sort of a musical specialty, or any kind of a "stunt" that might be included in the show. I have had the greatest variety of specialties in a show. I have had them do magic, burlesque magic, play ukuleles, and all sorts of stunts which I have placed effectively in a show. We had a man in the Princeton show who did a little trick with a cigarette that was a scream. I saw him standing around, and I asked him if he could do a specialty. "I don't think so," he said. He was smoking a cigarette at the time, and he said "This is the only thing I can do." He took the cigarette from his mouth, broke it in two, lit both ends of it, and he was smoking with both ends of the cigarette sticking out of his mouth. Then he put another cigarette in his mouth and did the same, and finally he lit the third cigarette without using his fingers but from the other butts in his mouth. Well, I had him do this stunt in the second act, in a proper spot, and it stopped the show every performance. Some of those connected with the show told me before the show that they didn't think what he was doing was going to get over, but I told them in as nice a way as I could to mind their own business, as I always do, and I put this "bit" in. I put a 50-ampere spotlight (very strong) on his face, and he did just this little trick beautifully. Well, there was more talk about that than anything else in the whole show. It had commercial value and it helped the box office. People went especially to see him do it. We had stunts there that had been planned for a year, and they didn't get as much favorable comment as this one little trick did. Of course, it was properly fitted in, cued in, as we call it, just as everything else has to be in the right spot.
WILL ROGERS
I only point this out to you to tell you that sometimes in arranging your recitals or shows—whatever you may call them—you will find a lot of talent which you would otherwise overlook unless you go about it the thorough way that I do. I do the same with a professional organization, because after all I am a builder of entertainments and I must know entertainment values in order to make a success of my business. I must be able to recognize and fully realize talent when it is present. You must have a lot of patience to do this work. Some people are able to do lots of things that will prove entertaining. After all, what you are concocting is an entertainment. You should always aim to present something different, something original or novel that will surprise and amuse your audience, not the hackneyed old stunts that everyone has seen time and again.
After I get them divided into groups and get their names down, I go through the tests for principals. I will always hear the songs first; but before you hear them sing they have to put down on paper what they have ever done before, how much training they have had, and so on. Then they go over to the piano and sing. But I usually try to be tactful and let amateur singers tryout for me with no one listening, to spare them embarrassment. From the piano they come up to the table and sit down before me. As they are sitting before me, I note their appearance. I engage them in conversation. I note their teeth, mannerisms and personalities, incidentally classifying them in my mind and casting them in my mind's eye. If they are in any way possible and I feel that they should be given a chance, I make a note of it and the songs I want them to try.
Then I grade them, number 1, number 2, 3, 4 and so on. All of those who are trying for the leading parts are graded as they should be, but always on paper so that I will not forget or overlook anyone.
After I am through with them I go through the solo dancers the same way and mark them and what they can do. I get them down on paper. As I see them dance I find out which is the best dancer, with the idea of placing her or him in the show to good advantage. That's the important thing in planning your show. They all have to be placed in a certain sequence in the show. If the best numbers are all in the first act, you kill the act or acts that follow. The success of any show is in the way it is laid out. It is the placement of the personalities, and what they are given to do—when they do it—that makes or mars the entertainment. One with a great deal of personality can go into your show, and if not cast properly he or she will kill the rest of the show. Casting must be done with good judgment and common sense.