| CHAPTER | PAGE | |
| [TO BEGIN WITH] | [9] | |
| [HOW TO STUDY] | [24] | |
| [I.] | THE UNIVERSAL NEED FOR SALES KNOWLEDGE | [29] |
| [II.] | THE MAN-STUFF YOU HAVE FOR SALE | [63] |
| [III.] | SKILL IN SELLING YOUR BEST SELF | [108] |
| [IV.] | PREPARING TO MAKE YOUR SUCCESS CERTAIN | [137] |
| [V.] | YOUR PROSPECTS | [156] |
| [VI.] | GAINING YOUR CHANCE | [179] |
| [VII.] | KNOWLEDGE OF OTHER MEN | [209] |
| [VIII.] | THE KNOCK AT THE DOOR OF OPPORTUNITY AND THE INVITATION TO COME IN | [239] |
| [IX.] | GETTING YOURSELF WANTED | [270] |
| [X.] | OBSTACLES IN YOUR WAY | [298] |
| [XI.] | THE GOAL OF SUCCESS | [332] |
| [XII.] | THE CELEBRATION STAGE | [368] |
To Begin With—
Salesmanship Essential to Assure Success
There are particular characteristics one can have, and particular things one can do, that will make failure in life certain.
Why, then, should not the possession of particular opposite characteristics, and the doing of particular opposite things, result as certainly in success, which is the antithesis of failure?
That is a logical, common-sense question. The purpose of this book and its companion volume, "The Selling Process," is to answer it convincingly for you.
Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things.
Your success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship.