Countless men have died failures because they used throughout their lives only the first or second degrees of effort. Consequently all their attempts to get good jobs were futile. The non-success of millions of other worthy men has been due to their use of no more than the third or fourth degrees of selling effort.
Sales of The Fifth Degree of Difficulty
Sales of the fifth degree of difficulty sometimes demand knowledge and skillful use of the entire selling process. They are the sales most worth making. The applicant for a new position or for a promotion is certain to succeed in his purpose if he knows how to complete a sale of the true idea of his best capabilities. In order to do this he must control the weighing process of the buyer; and be skillful in prompting acceptance of his "goods of sale."
When you master and reduce to every-day practice the fundamental principles you can learn from this set of books, you will be assured of making a successful average in handling sales of the fifth degree of effort.
They are sales of the kind the professional salesman makes with complete confidence every day. His methods, applied to the marketing of your goods of sale, will work such wonders for you that you soon should build up self-confidence equal to the matter-of-fact assurance of the master salesman of clothing, insurance, and other materials of sale. He knows when he begins a season or starts on a trip that he will make a good batting average.
Desired Results In Selling
Comprehend, further, exactly what results are desired by the skilled salesman whose work is based on scientific principles.
The immediate results desired are:
First, confidence;
Second, acceptance of the ideas brought by the salesman.