Your salesmanship probably will be crude until you overcome the awkwardness of handling unfamiliar tools, or familiar tools in ways that are new to you. But "practice makes perfect." The use of the right technique in selling true ideas about your best self will soon become natural.
Making Success Easy
The skillful sale of ideas is accomplished without waste of time or energy in the selling process. The unskillful, would-be salesman not only fritters away his own time and effort, he also wastes the patience and power of the man to whom he wants to sell his "goods." The sales artist, however, gets his ideas into the mind of a prospect quickly, with the least possible wear and tear on either party to the sale. No one appreciates a fine salesman so thoroughly as the best buyer. Skill in selling true ideas about your particular qualifications will not only assure your success, but will make it easy for you to succeed.
The skillful salesman is the captain of his own sales-man-ship. But in order to make certain of landing his cargo of right impressions he takes aboard the pilot Science to begin with, and then concentrates on four factors of the art of selling ideas:
First, discovering and traversing the best channel into the prospect's mind;
Second, locating the particular point of interest upon which the salesman's cargo can be most effectively unloaded;
Third, maneuvering alongside this center of the buyer's interest;
Fourth, securely tying to the interest pier so that the shipload of ideas may be fully discharged.
The primary aim of the skillful salesman when making port is to get safely to the right landing place as soon as possible and with the least danger of failure in his ultimate purpose of completing the sale. At this initial stage of the selling process, however, he concentrates his thoughts on the skillful docking of his sales-man-ship. The nature of the cargo a sailor ship captain brings to port has little or nothing to do with the art of reaching and tying up to the pier. Similarly, whatever his "goods of sale," the skillful salesman uses the same principles and methods to dock his salesman-shipload of ideas most effectively in the harbor of the prospect's mind. So the art you are studying is standardized. When you master it, you can apply it successfully to the sale of your best self or any other "goods of sale."