It is but natural that I am proud of our record of achievement and of the success of our customers. And yet I fully realize there is no standing still—that success demands progress and it is this realization that constantly spurs me on to greater aspirations. The spirit of progression prevails throughout our entire organization, but most noticeably perhaps in our experimental and research work as applied both to culture and varieties.
I am ever on the alert for new and improved methods leading to greater efficiency. New varieties and seedlings are under continual test in our experimental beds. Many disqualify and are rejected to every one which proves worthy of adoption and introduction. Discouragement and obstacles are ever present. To overcome them requires unlimited perseverance, determination, energy and above all, a confidence born of the knowledge that we are looked up to and depended upon to render the real, worthwhile service so necessary to the success of strawberry growers everywhere.
But as every cloud has its silver lining, there is also the bright and pleasant side in our work for occasionally our efforts are rewarded with success.
Does it pay? Yes, our customers agree with me that it does. Who, for instance, can place an intelligent estimate of value upon such universally popular varieties as our Kellogg’s Premier, Dr. Burrill, Magic Gem, Kellogg’s Prize, Kellogg’s Big Late, Kellogg’s Big Wonder and Sionilli, all of which are our own introductions representing years of effort and expense?
Kellogg’s Delicious
The Strawberry That Satisfies
Kellogg’s Marvel
The MARVEL of BEAUTY and PRODUCTIVENESS
It is my pleasure this year to introduce two wonderful new varieties, Kellogg’s Marvel, (the Marvel of Beauty and Productiveness) and Kellogg’s Delicious, (the Strawberry that Satisfies), both destined to become leaders as soon as growers learn of their marvelous superiority. We have tested them thoroughly for several years and never have known their equal in any other varieties of their respective seasons.
These varieties are described on [Pages 22] and [23] and illustrated [elsewhere] in this book, but words and pictures cannot do them justice. They must be grown to be appreciated and I hope you will set as many plants as possible of either or both of these new varieties which promise a pleasant revelation at fruiting time and a clearer understanding why our business enjoys such unparalleled success.