When Mrs. Bowser returned from her luncheon conference glowing with triumph over the fact that she had sold Miss Switzer the idea of making some of the dolls say “Pa-pa,” she found on her broad, plate-glassed-topped, thoroughly organized desk two memos on the bright orange paper Mr. Bowser used so that memos emanating from the presidential office might not be confused with the pallid blue and punchless pink of lesser memoranda. She read them.
“In re slogan for new cleaning powder. I do not like any names you have suggested.
“ ‘LILY-LAVA—Makes Your Bathroom a Conservatory’ has possibilities, but my opinion is that many housewives do not know what a conservatory is.”
Mrs. Bowser, as a fighting feminist, frowned at this slight on the vocabulary of her sex, and read on:
“ ‘GARFINKO NOSTINKO—Easy on the Nostrils but Hard on the Dirt’—is the best, but it just misses hitting me hard enough. Somehow it lacks dignity; I FEEL this lack. I shall concentrate on this problem tonight after dinner and see if I can evolve a Clarion Phrase That Will Shout Its Message from the Shelves. I will let you know my final choice tomorrow.
“(Signed) J. Sanford Bowser, President.”
Mrs. Bowser emitted a sound resembling “Humph.”
“His final choice!” she remarked, frowning at the buzzer buttons on her desk, of which there were enough to make a vest. “His final choice! As if I personally did not sell Peabody Garfinkle the Bowsers’ Big Idea—Words That Hit Buyers in the Pocketbook! As if I myself didn’t get his signature on a three-hundred-thousand-dollar contract. Now Bowser acts as if it were his product. Humph! Just like a man. Garfinko Nostinko does not lack dignity. Printed in orange-red on a deep purple background it would Hit Any Housewife in the Buying Eye. I’m going to fight for it. He is getting too bossy lately, anyhow.”
She was in a decidedly truculent frame of mind as she picked up the second orange memo from her spouse:
“To Mrs. Bowser. In re christening baby. Have given this matter much thought. Have decided that the following points must be considered in choosing name: