“A. Our baby is no ordinary baby. An Unusual Child should have an Unusual Name.
“B. Obviously, ordinary names, such as Robert, Henry and Thomas, will not do; they are for ordinary infants.
“C. Our baby will be much in the public eye. As the son of The Bowsers, Inc., he will receive much publicity. Later when he is head of the company his name will be a household word. His name must be one that leaps out of a printed page and has strong memory value.
“D. To get a really distinctive name for him we must COIN ONE! We must use just as much scientific care in coining it as if it were the name of a product for which we were trying to create a National Market.
“E. Therefore, in considering names for baby, ask yourself these questions:
“1. Does it express baby’s personality?
“2. Is it distinctively individual?
“3. Is it easy to spell?
“4. Is it easy to say?
“5. Is it easy to get over the telephone?