The ethics of rhetoric

by Richard M. Weaver

Since the characteristic of this language is absence of anything like affection, it exhibits toward the thing being represented merely a sober fidelity, like that of the non-lover toward his companion. Instead of passion, it offers the serviceability of objectivity. Its “enlightened self-interest” takes the form of an unvarying accuracy and regularity in its symbolic references, most, if not all of which will be to verifiable data in the extramental world. Like a thrifty burgher, it has no romanticism about it; and it distrusts any departure from the literal and prosaic. The burgher has his feet on the ground; and similarly the language of pure notation has its point-by-point contact with objective reality. As Stuart Chase, one of its modern proponents, says in The Tyranny of Words: “If we wish to understand the world and ourselves, it follows that we should use a language whose structure corresponds to physical structure”[5] (italics his). So this language is married to the world, and its marital fidelity contrasts with the extravagances of other languages.

In second place, this language is far more “available.” Whereas rhetorical language, or language which would persuade, must always be particularized to suit the occasion, drawing its effectiveness from many small nuances, a “utility” language is very general and one has no difficulty putting his meaning into it if he is satisfied with a paraphrase of that meaning. The 850 words recommended for Basic English, for example, are highly available in the sense that all native users of English have them instantly ready and learners of English can quickly acquire them. It soon becomes apparent, however, that the availability is a heavy tax upon all other qualities. Most of what we admire as energy and fullness tends to disappear when mere verbal counters are used. The conventional or public aspect of language can encroach upon the suggestive or symbolical aspect, until the naming is vague or blurred. In proportion as the medium is conventional in the widest sense and avoids all individualizing, personalizing, and heightening terms, it is common, and the commonness constitutes the negative virtue ascribed to the non-lover.

Finally, with reference to the third qualification of the non-lover, it is true that neuter language does not excite public opinion. This fact follows from its character outlined above. Rhetorical language on the other hand, for whatever purpose used, excites interest and with it either pleasure or alarm. People listen instinctively to the man whose speech betrays inclination. It does not matter what the inclination is toward, but we may say that the greater the degree of inclination, the greater the curiosity or response. Hence a “style” in speech always causes one to be a marked man, and the public may not be so much impressed—at least initially—by what the man is for or against as by the fact that he has a style. The way therefore to avoid public comment is to avoid the speech of affection and to use that of business, since, to echo the original proposition of Lysias, everybody knows that one must do business with others. From another standpoint, then, this is the language of prudence. These are the features which give neuter discourse an appeal to those who expect a scientific solution of human problems.

In summing up the trend of meaning, we note that Lysias has been praising a disinterested kind of relationship which avoids all excesses and irrationalities, all the dementia of love. It is a circumspect kind of relationship, which is preferred by all men who wish to do well in the world and avoid tempestuous courses. We have compared its detachment with the kind of abstraction to be found in scientific notation. But as an earnest of what is to come let us note, in taking leave of this part, that Phaedrus expresses admiration for the eloquence, especially of diction, with which the suit of the non-lover has been urged. This is our warning of the dilemma of the non-lover.

Now we turn to the second major speech of the dialogue, which is made by Socrates. Notwithstanding Phaedrus’ enthusiastic praise, Socrates is dissatisfied with the speech of the non-lover. He remembers having heard wiser things on the subject and feels that he can make a speech on the same theme “different from this and quite as good.” After some playful exchange, Socrates launches upon his own abuse of love, which centers on the point that the lover is an exploiter. Love (ἔρως) is defined as the kind of desire which overcomes rational opinion and moves toward the enjoyment of personal or bodily beauty. The lover wishes to make the object of his passion as pleasing to himself as possible; but to those possessed by this frenzy, only that which is subject to their will is pleasant. Accordingly, everything which is opposed, or is equal or better, the lover views with hostility. He naturally therefore tries to make the beloved inferior to himself in every respect. He is pleased if the beloved has intellectual limitations because they have the effect of making him manageable. For a similar reason he tries to keep him away from all influences which might “make a man of him,” and of course the greatest of these is divine philosophy. While he is working to keep him intellectually immature, he works also to keep him weak and effeminate, with such harmful result that the beloved is unable to play a man’s part in crises. The lover is, moreover, jealous of the possession of property because this gives the beloved an independence which he does not wish him to have. Thus the lover in exercising an unremitting compulsion over the beloved deprives him of all praiseworthy qualities, and this is the price the beloved pays for accepting a lover who is “necessarily without reason.” In brief, the lover is not motivated by benevolence toward the beloved, but by selfish appetite; and Socrates can aptly close with the quotation: “As wolves love lambs, so lovers love their loves.” The speech is on the single theme of exploitation. It is important for us to keep in mind the object of love as here described, because another kind of love with a different object is later introduced into the dialogue, and we shall discuss the counterpart of each.

As we look now for the parallel in language, we find ourselves confronting the second of the three alternatives: speech which influences us in the direction of what is evil. This we shall call base rhetoric because its end is the exploitation which Socrates has been condemning. We find that base rhetoric hates that which is opposed, or is equal or better because all such things are impediments to its will, and in the last analysis it knows only its will. Truth is the stubborn, objective restraint which this will endeavors to overcome. Base rhetoric is therefore always trying to keep its objects from the support which personal courage, noble associations, and divine philosophy provide a man.

The base rhetorician, we may say, is a man who has yielded to the wrong aspects of existence. He has allowed himself to succumb to the sights and shows, to the physical pleasures which conspire against noble life. He knows that the only way he can get a following in his pursuits (and a following seems necessary to maximum enjoyment of the pursuits) is to work against the true understanding of his followers. Consequently the things which would elevate he keeps out of sight, and the things with which he surrounds his “beloved” are those which minister immediately to desire. The beloved is thus emasculated in understanding in order that the lover may have his way. Or as Socrates expresses it, the selfish lover contrives things so that the beloved will be “most agreeable to him and most harmful to himself.”

Examples of this kind of contrivance occur on every hand in the impassioned language of journalism and political pleading. In the world of affairs which these seek to influence, the many are kept in a state of pupillage so that they will be most docile to their “lovers.” The techniques of the base lover, especially as exemplified in modern journalism, would make a long catalogue, but in general it is accurate to say that he seeks to keep the understanding in a passive state by never permitting an honest examination of alternatives. Nothing is more feared by him than a true dialectic, for this not only endangers his favored alternative, but also gives the “beloved”—how clearly here are these the “lambs” of Socrates’ figure—some training in intellectual independence. What he does therefore is dress up one alternative in all the cheap finery of immediate hopes and fears, knowing that if he can thus prevent a masculine exercise of imagination and will, he can have his way. By discussing only one side of an issue, by mentioning cause without consequence or consequence without cause, acts without agents or agents without agency,[6] he often successfully blocks definition and cause-and-effect reasoning. In this way his choices are arrayed in such meretricious images that one can quickly infer the juvenile mind which they would attract. Of course the base rhetorician today, with his vastly augmented power of propagation, has means of deluding which no ancient rhetor in forum or market place could have imagined.

Because Socrates has now made a speech against love, representing it as an evil, the non-lover seems to survive in estimation. We observe, however, that the non-lover, instead of being celebrated, is disposed of dialectically. “So, in a word, I say that the non-lover possesses all the advantages that are opposed to the disadvantages we found in the lover.” This is not without bearing upon the subject matter of the important third speech, to which we now turn.

At this point in the dialogue, Socrates is warned by his monitory spirit that he has been engaging in a defamation of love despite the fact that love is a divinity. “If love is, as indeed he is, a god or something divine, he can be nothing evil; but the two speeches just now said that he was evil.” These discourses were then an impiety—one representing non-love as admirable and the other attacking love as base. Socrates resolves to make amends, and the recantation which follows is one of the most elaborate developments in the Platonic system. The account of love which emerges from this new position may be summarized as follows.