2603. Failures
"While the grass is growing the horse is starving;" and thus, while the new district is becoming peopled the funds of the small shopkeeper are gradually eaten up, and he puts up his shutters just at the time when a more cautious speculator steps in to profit by the connection already formed, and to take advantage of the new improved condition of the locality. It seems, therefore, desirable for the small capitalists rather to run the risk of a more expensive rent, in a well-peopled district, than to resort to places of slow and uncertain demand; for the welfare of the small shopkeeper depends entirely upon the frequency with which his limited stock is cleared out and replaced by fresh supplies.
2604. Precautions
But should the small capitalist still prefer opening in a suburban district, where competition is less severe, and rents and rates less burdensome, there are certain precautions which he will do well to observe. He should particularly guard against opening a shop to supply what may be termed the superfluities of life; for the inhabitants of new suburban districts are those who, like himself, have resorted to a cheap residence for the sake of economy. Or if this be not the case—if they are people of independent means, who prefer the "detached villa" to the town house, squeezed up on both sides, they have the means of riding and driving to town, and will prefer choosing articles of taste and luxury from the best marts, enriched by the finest display.
2605. Necessaries or Luxuries
The suburban shopkeeper should, therefore, confine himself to supplying the
necessaries