of life. Hungry people dislike to fetch their bread from five miles off; and to bring vegetables from a long distance would evidently be a matter of considerable inconvenience. The baker, the butcher, the greengrocer, the beer retailer, &c., are those who find their trade first established in suburban localities. And not until these are doing well should the tailor, the shoemaker, the hatter, the draper, the hosier, and others, expect to find a return for their capital and reward for their labour.
2606. Civility
In larger localities, where competition abounds, the small shopkeeper frequently outstrips his more powerful rival by one element of success, which may be added to any stock without cost, but cannot be withheld without loss. That element is
civility
. It has already been spoken of elsewhere, but must be enforced here, as aiding the little means of the small shopkeeper to a wonderful degree. A kind and obliging manner carries with it an indescribable charm. It must not be a manner which indicates a mean, grovelling time-serving spirit, but a plain, open, and agreeable demeanour, which seems to desire to oblige for the pleasure of doing so, and not for the sake of squeezing an extra penny out of a customer's pocket.
2607. Integrity
The sole reliance of the shopkeeper should be in the integrity of his transactions, and in the civility of his demeanour. He should make it the interest and the pleasure of the customer to come to his shop. If he does this, he will form the very best "connections," and so long as he continues this system of business, they will never desert him.