Martin. If your trade-mark was so marvelous, somebody besides your poor old father would have bought your soap.
Peale. Oh, what’s the use? He doesn’t believe in advertising!
Martin. Oh, yes, I do: sound, conservative advertising, but not the crazy, sensational stuff you go in for.
Mary. Oh, you’re just mad because the soap trust didn’t think of 13 Soap itself.
Martin. Why, we wouldn’t touch a fool thing like that. If you deliver the goods, your goods will advertise you—that’s always been our policy.
Rodney. I’m sorry, father, but you are old-fashioned to knock the modern way of advertising. Why, do you know, the National Biscuit Company was on the verge of failing until they hit on the title, Uneeda Biscuit?
Mary. And since then, they have had over four hundred lawsuits to protect it.
Rodney. Their trade-mark made ’em. They value that trade-mark now at six million dollars.
Peale. Great stuff. (Turning to Martin)—and Spearmint Gum just as a trade-mark is worth seven millions.
Rodney. And the Fairbanks people count their trade-mark, The Gold Dust Twins, at $10,000,000.