Mary. Ever hear of the Gillette Safety Razor?
Martin. I use it myself.
Mary. Tell him about it, Rodney.
Rodney. It costs you five dollars. Don’t you know there’s a mighty good safety razor for a quarter, and dozens at a dollar, but you use the Gillette because Gillette was there first; you buy his razor at a high price simply because of its trade-mark.
Mary. (With gesture) Advertising.
Rodney and Peale. (With gesture) Absolutely.
Peale. Ivory Soap in the magazines alone used $450,000 worth of space in 1913—and at three cents a cake wholesale, that represents 15,000,000 cakes for magazine advertising alone.
Martin. I don’t believe it.
Peale. Yes, and a lot of other guys didn’t believe that iron ships would float or that machines heavier than air would fly, or that you could talk to ’Frisco on a wire or send a message across the Atlantic without a wire. Pardon me, sir, but you want to get on to yourself.
Rodney. Yes, father, you certainly do.