Mary. And you’d better hurry up.
Martin. You’ve got a fine lot of theories, but what have they done for those 5,000 cakes of 13 Soap out at Marshall Field’s?
Peale. Why, we haven’t really spent enough money advertising.
Rodney. That’s true. Every time the American Tobacco Company puts out a new cigarette they start off by appropriating $200,000 to boom it.
Peale. And I suppose they are a lot of boobs?
Rodney. And think what other firms spend! I’ve gone into this thing, father——
Mary. Yes, Rodney, let’s show him our list.
Rodney. Sure, it’s an absolutely accurate list of what some of the big advertisers spent in the thirty-one leading magazines last year. Eastman Kodak, $400,000, Postum Coffee, $125,000, Arrow Collars, $400,000, Melachrino Cigarettes, $100,000, Welch’s Grape Juice, $100,000.
Peale. Grape Juice, my friend!
Mary. Uneeda Biscuit, $150,000. Spearmint Gum, $140,000.