Martin. That’s enough.
Rodney. I’ve only just begun. Grape Nuts, $228,000.
Mary. Colgate’s Dental Cream, $230,000.
Peale. Campbell’s Soups, $186,000.
Mary. Kellogg’s Toasted Cornflakes, $200,000.
Rodney. Quaker Oats, $367,000, and these are only a few. You can’t see how it pays, but you do know that it must pay or they wouldn’t do it.
Mary. Does that mean anything to you?
Peale. Yes. Does it when you realize that those thirty-one magazines have only about 10,000,000 readers?
Rodney. And that there are a hundred million people in this country. Why just to appeal to one-tenth of the population, fifty million dollars was spent in magazines last year, and each year people are getting better educated—more people are wanting to read. It won’t be long before there are 25,000,000 people buying magazines, and you can reach all of them by advertising—get a new market, a new population to deal with. Think what national advertising is accomplishing! It sells automobiles, vacuum cleaners, talking machines, rubber heels, kodaks, washing machines, foods, clothes, shoes, paints, houses, plumbing, electric irons, fireless cookers—mostly to a lot of people who’d never even hear of ’em if it weren’t for advertisements.