2. Name.
(This should include at least a hint of the reason why you are holding this sale.)
3. Merchandise to be featured.
(See that a good percentage of this is new merchandise, items that you have never run before. Store-wide events based entirely on old merchandise are never as successful as they should be.)
4. Total advertising expenditure for event:
a. Newspapers.
b. Direct-mail.
c. Radio.
d. Window and store displays.
5. Advertising expenditure by days.