(Start your sale off with a bang and end it with a grand finale. The middle will take care of itself.)
6. "Presale" or old-customer courtesy days:
a. The dates.
b. Form of announcing them to customers (letter, folder, phone calls, etc.).
c. Special terms, premiums or other inducements to old customers who purchase on these dates.
(Note.—Sale or no sale, most of your business comes from old customers. See that they get special attention in any store-wide event.)
7. Window displays:
a. Merchandise to be featured.
b. Window streamers.
c. Price and description signs.