[2] This is a matter of store policy. Some stores believe that they gain more than they lose by suppressing the name of manufacturer.
[3] This summary prepared with permission of Delmar Kroehler, president of the Kroehler Manufacturing Co., Naperville, Ill., and Henri, Hurst, and McDonald. Inc., 520 North Michigan Ave., Chicago, Ill. (1939).
Unit IV
STYLE AS A SELLING FACTOR
- Significance of Style
- Period Styles from Renaissance to Early Colonial
- American Styles
- Using Style Appeal in Selling
American Furniture Mart Photograph by Grignon
Figure 7.—A directoire piece in lacquer and gold, upholstered in a rich gold and green brocade fashion, this interesting stool. An ideal hall piece, the ornate stool lends itself to an interesting setting when used with the lovely Duncan Phyfe mirror and mirrored glass wall sconces. The mirror has a dull green panel across the top—the lyre and laurel branches appearing in a deep green and gold. The arabesque Axminster rug has a tracery leaf design in sculptone effect. It is a greyed green tone.