Remember that we allow you to use the Fairy for thirty days—ninety meals—before you pay a penny. Then for five months you send us five dollars a month, and we guarantee that you will declare it the best twenty-five dollars that you ever spent.
Send the enclosed postal card to-day. It will bring the Fairy and a booklet of full directions.
Very truly yours,
Exercise 245
You have bought a big tract of land in Alabama. You wish to sell a part uncleared, to set out a part in pecan trees, and to devote a part to truck farms. Write three letters to the same man, making each one stronger than the one before. Keep in mind the five essentials of a good letter. (See [page 230].)
1. Offer the uncleared land at a very low price. Offer as many inducements as you can, such as desirability of location, fertility of the soil, and comparison in price with other land in the same neighborhood.
2. You received no response from (1). Try to sell the section in which you are planting pecan trees. What inducements could you offer that might reach a man who was not affected by (1)?
3. You received no response from (1) or (2). Try to sell a truck farm. What inducements could you offer that might lead a man to buy a truck farm when he had no interest in either uncleared land or pecan trees?
Exercise 246
1. The Modern Magazine offers a set of Mark Twain's complete works absolutely free if you subscribe for one year for the Modern Magazine and the Household Magazine at the regular price of $2 for the Modern Magazine and $1.50 for the Household Magazine. This offer expires —— (date). Write the letter.