2. You have not responded. The Modern Magazine feels that you could not have understood its offer. These are no cheap books. To prove this, the firm is willing to send you the books to allow you to examine them before you send any money. If you accept them, pay the express agent; if not, return the books at the expense of the Modern Magazine. Remember that this offer expires —— (date).
3. You have not responded. The magazine extends the time. Give a reason for the extension of the time.
What criticism can you make on (3)?
Exercise 247
A druggist was obliged to move from his corner store four doors east on a side street. He decided to advertise by sending a series of follow-up letters embodying the following ideas:
1. Change of location because ——.
2. Stick to your druggist because he holds the key to your health.
3. What is the reason that my trade is staying with me? (Prizes for the best answer.)
4. The reasons why trade stays with me—what my patrons say.
5. The pure food question—why we must handle only fresh drugs.