6. We are registered pharmacists—what this means to you.
7. Why our sales expense is smaller now than formerly—how you profit.
Exercise 248
A furniture house selling goods on monthly payments decides to advertise by sending a series of follow-up letters, using the following reasons why you should buy, one in each letter:
1. Variety of stock; assurance that they can please, no matter what you wish. Amplify.
2. Reliability of the firm.
3. The small profit on which they run their business gives you an excellent opportunity of buying good values at low prices.
4. Buying on the "easy payment" plan enables you to have the use of your furniture while you are still paying for it.
Why is (4) a poor argument?
Exercise 249