“Ay-ah,” drawled Andrew Galpin, to whom the decision was communicated. “Your advertisers ’ll just love that!”
“They ought to be satisfied. It’s the only square way.”
“Oh, they’ll be satisfied if you put the scale low enough. But if you put the scale low enough you’ll go broke.”
“Wymett did n’t go broke.”
“The Guardian had other sources of revenue under Wymett.”
“Such as the Cheese Bill fund?”
“Occasionally. Also the steady, reliable revenue from the advertising matter that does n’t bear the a-d-v sign.”
“You mean store ‘readers’ and that sort of thing? I’m going to cut those out.”
“Are, you? They’re semi-legitimate. Compared with some of the stuff we’ve carried they’re so high-principled they’re almost holy.”
“Well, what, for instance?”