Four days later, the Better Business Bureau of Oskaloosa, Iowa, nabbed a questionable character who had accepted deposits from local businessmen, in return for elaborately printed but worthless contracts to deliver Matter Repositors.
The warning flash crossed similar warnings from New Orleans, Reno, Milwaukee, and the Borough of Queens, with a particularly hysterical note injected by Los Angeles, where the populace had proved most susceptible to the bogus agents. The news of a national ring of confidence artists, capitalizing on people's desire for Matter Repositors, ran in all papers, of course. The editors as yet hadn't the faintest idea that they were printing carefully engineered publicity.
Before he even got his space contracts lined up, Jerry had accomplished quite a feat. He had fixed things so that, if the Ambassador from Outer Space himself had changed his mind, and imported a cargo of genuine Matter Repositors, he would have had some trouble convincing people he wasn't a crook.
In a record two weeks, the campaign proper was ready to roll. It was long on white space, and the copy was so short that, after glancing at it a few times, you found that you had involuntarily committed it to memory. In the center of blank pages in all major metropolitan newspapers appeared a small want-ad, stating that the Consumers Fact Finding Board had deposited with a New York bank the sum of one million dollars in cash, after taxes, which would be paid to any person, terrestrial or extraterrestrial, who could produce a Matter Repositor capable of repositing an object weighing two pounds a distance of ten feet.
The offer was repeated daily for a month, and from the second day forward, there was a large, red overprint, looking like a crayon scrawl, which said, "No Takers to Date who Can Deliver the Goods!"
The idea was pounded into the public mind by carcards, billboards, direct mail, and annoying telephone solicitors, who got subscribers out of bathtub and bed to ask them whether they had a Matter Repositor around the house they wanted to sell for a million dollars. Skywriters by day and illuminated blimps by night made sure the literate could not escape the message. Radio and TV singing and cartoon commercials took care of the illiterate.
No conclusions were drawn in the copy. Each "prospect" was left with the comfortable feeling that his own superior intellect and powers of deduction had supplied the answer. No Matter Repositor turned up for sale, so everyone was sure there was no such thing. The whole campaign, like other advertising campaigns before it, depended on what people failed to consider. They neglected to realize that a million dollars would be a joke to the owner of a Matter Repositor, who could reposit all the wealth on Earth, including the million in the New York bank, but would have no use for money, since he could reposit usable goods. The magic phrase "a million dollars" was a worldwide symbol for all desirable material things. It would have been almost heresy to reflect that even that much cash had no actual value.
As Jerry promised, the Ambassador didn't have to issue an official denial. His chief public relations man quite truthfully admitted to reporters that the Ambassador had no Matter Repositor in his possession, a dispatch carried by all wire services, and snickered at by clever columnists.
In basements and garages, persons of good, bad, and indifferent mechanical ability strove to earn the million. The U.S. patent office was inundated with models and drawings of unworkable devices. One of the Duke University subjects tried to patent his ability to influence the fall of dice mentally.