We are offering this marvellous invention at the absurd price of
50 guineas cash down,
or 98 weekly instalments of 1 guinea. [Special reductions to company promoters and men with large families.]
We can't afford to do it for less, because when once you have bought one you will never want another.
Advice to Purchasers
Don't lose your head when the machine runs away with you down the hill; simply press the spring.
Don't wait for your rich uncle to die; just send him one of our cycles.
Don't lock your cycle up at night; merely press the spring.
Don't be misled by other firms who say that their machines will also fall to pieces; they are only trying to sell their cycles; we want to sell YOU.