He checked that word, from first to last,
"SAPOLIO."
Advertising parodies of Excelsior abound. Extracts from a few of the best are given below:—
13, CROSS CHEAPING.
The shades of night were falling fast,
As through the ancient city passed,
A youth who scorned to pause or stop,
Until he reached that noted shop,
13, CROSS CHEAPING.