A careful list was made of about twenty first class articles, personally known and used by the editor; and the offer was made to write absolutely true descriptions and recommendations of them.
The value of this form of advertisement was not in the extent of the circulation, but in
a. The unique and attractive method.
b. The select class of goods.
c. The select class of readers.
d. The weight of a personal authority specially known to these select readers.
Our readers as far as heard from have almost without exception spoken highly of our advertisements and declared they would purchase the goods.
If, however, the amount of sales secured does not equal the price of the advertisement, there is no reason whatever why any dealer should use our pages.
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There is a tooth-paste, specially recommended by physicians, well used and found of marked value, noticeably checking decay of the teeth and improving mouth and throat conditions.