Now, suppose the makers take one page in one issue of The Forerunner at $25.00. Then suppose that only one thousand of our readers spend 25 cents each to try that tooth-paste. That makes $250.00; and the makers ought to get at least half of it.
if only two hundred did it, the makers would still get their money back—to say nothing of the additional advertising given by each new purchaser who likes it.
*
Here is an experiment The Forerunner would like to try.
If all the readers who did purchase goods on the strength of these recommendations would waste a cent in sending me a post card saying they had done so, it would definitely show whether this small experiment in honesty has any practical value.
Meanwhile The Forerunner will continue to run one or two as samples; put in real ones when it gets them; and may find it necessary to take out the eight pages which would have been so useful if properly filled.
Best of all; if enough subscriptions come in, we can get along without any advertising whatever—and furnish more reading matter.
For this ideal state we look forward hopefully.
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