This change in the type of organization was indicative of a change in the whole suffrage movement. It was recognized that more widely diffused education on the subject was needed and that suffrage must become a political issue. The suffrage leagues were changed into political district organizations; the parlor meeting gave place to the outdoor meeting; State headquarters were moved from No. 6 Marlboro Street, a residential section, to 585 Boylston Street in a business building, and local societies were kept in touch. Every effort was made to reach labor unions and other organizations of men with speakers and educational propaganda and to carry information to the man in the street, who often had never heard of the Woman Suffrage Association. The executive board met every two weeks and later every week or oftener. Mrs. Page, its chairman, was followed in 1911 by Mrs. Marion Booth Kelley; in 1912 by Mrs. Gertrude B. Newell, and in May, 1913, Mrs. Leonard was elected and served to October, 1917. Upon her resignation Mrs. Grace A. Johnson was chosen, who was succeeded by Mrs. Charles Sumner Bird.
In 1912 a new State organization, called the Political Equality Union, was formed, with Miss Mabel Gillespie as chairman, Mrs. FitzGerald as secretary and Dr. Lily Burbank as treasurer, which made a special effort to reach the labor men and women. As the vote on the constitutional amendment approached, in order that there might be no overlapping, ten per cent. of the State was assigned as a field for the work of the Union and the rest for that of the State association. The two cooperated in legislative work. The Union disbanded in November, 1916, advising its members to join the State association.
Campaign. Through the campaign year of 1914, preceding the vote on a constitutional amendment, which had been submitted by the Legislature, the association kept five salaried speakers continually in the field, besides numerous volunteers. On the list of the speakers' bureau there were 125 women and 76 men. The State and the Boston headquarters had a large office force, and in the field were nine organizers, giving full or half time. The State College Equal Suffrage League handled the retail literature for the association and took charge of the office hospitality. The Equal Franchise Committee, Mrs. Robert Gould Shaw, president, had an important part in the campaign. The Men's League for Woman Suffrage was reorganized with Oakes Ames as president and Joseph Kelley as secretary. The Harvard Men's League cooperated in many ways. The use of one of the University Halls for a speech by Mrs. Pankhurst was refused to it, much to the chagrin of liberal-minded graduates and undergraduates, but she held a very successful meeting in a nearby hall. The use of a hall was refused also for Mrs. Florence Kelley, although she had spoken at Harvard on other subjects. In order to avoid further trouble the Harvard Corporation voted that thereafter no woman should be allowed to lecture in the college halls except by its special invitation. This rule was abandoned later and Miss Helen Todd of California spoke on suffrage in Emerson Hall before a large audience.
Other suffrage organizations sprang up or were enlarged, the Writers' League, the Players' League, etc. Local branches were built up rapidly under the leadership of Mrs. Pinkham, State organization chairman, and by the spring of 1914 there were 138 leagues and committees. Just before the vote in November, 1915, these had grown to 200. Monthly conferences of the district leaders were held at State headquarters. A systematic effort was made to build up strong suffrage organizations in the cities outside of Boston. Workers and speakers were sent through the State to help the local workers. In 1914 a series of two-day conferences was held in eleven of the sixteen counties, the first day devoted to discussion of work with local leaders and the second to holding often as many as twenty meetings by a corps of speakers, at factories, stores, men's clubs, labor unions, church organizations, on the street, etc.
To educate the men who were to vote upon the question, a State-wide canvass of voters was begun by Mrs. Crowley, which was carried on up to election day. A body of from five to seven intelligent women, informed on the question, re-enforced by local volunteers, called from house to house, talking to the voter or his wife, leaving suffrage literature and if possible getting the voter's signature to a card pledge to vote yes. These canvassers moved from city to city and from town to town, reaching from one-half to two-thirds of the registered voters, averaging about 1,500 calls per week and leaving the rest of the work to be carried on by local women. By election day over 250,000 voters had been interviewed, 100,000 had signed pledge cards and more than 50,000 others had expressed themselves as favorable.
Much of this work was made possible by the activities of the Ways and Means Committee of the State Association, under the chairmanship of Mrs. B. F. Pitman, who, during the many years that she served in that capacity, repeatedly rescued the association from the verge of debt and filled up its treasury. Her committee accomplished this by a Bay State Bazaar held every year at the Copley Plaza Hotel in Boston; by balls, theatrical performances, outdoor fêtes, pageants and other entertainments.
As an extra provision for the campaign of 1915, the Bay State Finance Committee was formed in 1914 by Mrs. Park, chairman, which with the State association raised and spent about $54,000 in the campaign. This was exclusive of the money spent by the various leagues and branches throughout the State, including $10,820 by the Boston Association for Good Government.
For two years educational work was pushed in every way. It was carried into the country districts by systematic trolley and automobile trips, parties of workers carrying out well planned itineraries in different parts of the State, involving usually from two to four open-air meetings per day. Audiences were secured in all the small and scattered places, even the most remote, by postal notices mailed from State headquarters several days in advance to every registered voter.
Among the means employed to draw attention were huge "Votes for Women" kites, voiceless speeches (a series of placards held up to view in a store window or other public place), distribution of literature in the baseball parks; a suffrage automobile or a section in the parades on Labor Day, Columbus Day, etc.; a pilgrimage to Worcester on the anniversary of the First National Woman's Rights Convention, led by Miss Florence Luscomb in old-fashioned costume, in Lucy Stone's carriage; the running of propaganda films in the moving pictures and the placing of 100,000 brightly painted tin Blue Birds in conspicuous places throughout the State, each bird bearing the words "Votes for Women, Nov. 2, 1919." There were speakers and debates at men's clubs, church organizations, labor unions, in factories, granges, at cattle shows and at conventions of all sorts.
Large indoor meetings were held, addressed by distinguished visitors to the State, among them Philip Snowden and Mrs. Snowden, Senator Helen Ring Robinson of Colorado, U. S. Senators Clapp of Minnesota, Kenyon of Iowa and Thomas of Colorado. Mrs. Pankhurst and her daughter Sylvia spoke in Boston and Cambridge with great success. Louis D. Brandeis, afterwards Justice of the U. S. Supreme Court, came out for woman suffrage. In Boston, under the direction of Miss Mabel Caldwell Willard, innumerable street meetings were held for a year before the vote, with mass meetings every Sunday in the Tremont Theater and on the historic Common.