Press material was supplied to city and country papers. The newspapers as a whole grew more favorable as time went by but their editorial pages were much more friendly than the news columns, which frequently carried stories that were unfair or wholly untrue. The Boston Sunday Herald printed regular suffrage notes for some months before the vote and once the daily edition gave the suffragists a full page. The Boston American let them issue a special supplement, in charge of Mrs. Jennette A. S. Jeffrey and Mrs. Leonard, and this example was followed by other papers in the State. As always, the Woman's Journal did much to hold together, encourage and stimulate the workers. A special committee distributed more than 100,000 copies of suffrage speeches made in Congress and more than 300,000 pieces of other literature within the last few months before the election.
The most impressive publicity put forth by the State association was the two parades in Boston; the first held May 2, 1914, and the second, Oct. 16, 1915, just before the election. The first one caused a sensation. It contained about 12,000 women, with a small section of men, and was conducted under the chairmanship of Mrs. Leonard, with Mrs. Page, Mrs. Johnson and nine sub-committee chairmen. It was extremely well organized and the large mass of totally untrained marchers was handled so efficiently as to surprise all who saw it. Delegations from all over New England took part and one from Australia; women in national costumes; nurses in uniform; delegations from all the women's colleges in the State and men and women from the universities; also a singing chorus trained by Dr. Archibald Davidson, Jr., of Appleton Chapel, Harvard. In the procession were a son, three grandsons, a granddaughter and two granddaughters-in-law of William Lloyd Garrison; the daughter of Abby Kelley Foster, the daughter-in-law of Angelina Grimké and Theodore Weld and the daughter of Lucy Stone and Henry B. Blackwell. The Concord banner was carried by the grandniece of Louisa M. Alcott. Arrangements had been made for a delegation from the Boston Central Labor Union but when the time came the sole marcher to appear was the president, who courageously marched alone carrying the banner of the union.
The second, called the Victory Parade, was even more successful. It included about 15,000 marchers with a substantial men's section and was viewed by 500,000 people. It was reviewed by Governor David I. Walsh in front of the State House and Mayor James Michael Curley in front of the City Hall and was followed by a tremendous mass meeting in Mechanics' Building, addressed by the Mayor and others. Parades were held also in other large cities.
The State Federation of Women's Clubs at its annual meeting in 1915 endorsed woman suffrage, on motion of Mrs. Herbert J. Gurney, by a vote of 203 to 99. The extreme to which bitter feeling ran was shown by a widely advertised attempt to organize a Non-partisan League among the club women in consequence but only a few hundred joined out of a federation membership of 65,000. It had been endorsed by the General Federation and by 28 State federations but in no other had the defeated minority undertaken to organize another society.
Thirty county fairs out of thirty-seven were covered systematically. Special help in the campaign work was given by Ohio, Nebraska, Nevada, New Hampshire, Rhode Island and Connecticut. The question of woman suffrage was presented before 621 organizations of men through the efforts of a committee formed for that purpose, under Mrs. Evelyn Peverly Coe's chairmanship. Women attended nearly all the primaries and town meetings, distributing literature and urging the men to vote yes.
As the election approached the work along all lines grew more intensive. Well-organized victory automobile tours ran steadily throughout the summer and fall, in the eastern part of the State under the direction of Mrs. Walter G. Morey and in the western under Miss Luscomb. Meetings were held at the fashionable hotels on the north and south shores and outdoor meetings at the popular beach resorts. Comparatively few were held indoors but 1,675 were supplied with speakers. Big meetings were addressed in Boston and other large cities by U. S. Senator William E. Borah and Dr. Anna Howard Shaw. An elaborate luncheon was given by the Men's League and the State association at the Hotel Bellevue to the Governors' conference held in Boston. Valuable help at this time was rendered by Governor Walsh and the favorable opinions of the Governors of equal suffrage States were published at length in the Boston papers by the Men's League. At the last moment mass meetings were held in Boston at Symphony Hall and in the largest halls of many other cities. A symbolical and picturesque flag-raising took place on Boston Common. A last-minute circular was sent to each of the State's 600,000 registered voters. The day before the vote the railroad stations in Boston were visited morning and evening and thousands of pieces of literature were given to the commuters.
On election day, Nov. 2, 1915, practically all the polling places in the State were covered by 8,000 women, who stood for hours holding aloft placards reading, "Show your Faith in the Women of Massachusetts; vote 'Yes' on Woman Suffrage." And yet after all this strenuous effort and self-sacrificing devotion the amendment was defeated by a vote of 295,489 to 163,406, a majority of 132,000. The vote in Boston was: Noes, 53,654; ayes, 31,428; opposing majority, 22,226.
Louis D. Brandeis said in an address on Columbus Day: "I doubt if there has been carried on ever in Massachusetts—certainly not in my lifetime—a campaign which for intelligence, devotion and intensity surpassed the campaign of the women for suffrage. It should silence any doubt as to their fitness for enfranchisement." The suffragists, however, had to contend with serious and insuperable difficulties. The population of the State had changed radically since the early days when Massachusetts had been the starting point of liberal movements. For more than half a century its most progressive citizens had been going west and their places had been filled by wave after wave of immigration from Europe, largely ignorant and imbued with the Old World ideas as to the subjection of women. The religious question also entered in, and, while the Catholic Church took no stand as to woman suffrage, many Catholics believed that it would be a step toward Socialism, against which the church was making a vigorous contest. On the other hand, many Protestants believed that the Catholic women's votes would be unduly influenced by the priests.
Massachusetts was the home of the oldest and most influential anti-suffrage organization of women in the United States under the leadership of Mrs. Charles Eliot Guild, Miss Mary Ames, Mrs. James Codman, Mrs. Charles P. Strong and others. Few of its members did any active work but they were connected through the men of their families with the richest, most powerful and best organized groups of men in the State, who worked openly or behind the scenes against woman suffrage. They had an influence out of all proportion to their numbers. Most of the literature, most of the money and a liberal supply of speakers for anti-suffrage campaigns all over the country had emanated from this association. While always posing as a woman's protest, the real strength of the movement was in the men.
In May, 1912, a Man's Anti-Suffrage Association had been organized, its Executive Committee consisting of ten lawyers, one cotton broker, one Technology Professor, the treasurer of Harvard College and the treasurer of the Copley Society. Other societies were organized later. All through the summer and fall of 1915 the women's and the men's organizations and various groups and combinations of men, who for one reason or another did not want equal suffrage, worked publicly and privately in every conceivable way against the amendment. They held meetings, mostly indoor, sent out speakers, advertised in street cars, prepared and mailed to every voter at great expense an elaborate pamphlet, The Case Against Woman Suffrage, full of misrepresentations, and did all an active opposition could do, and they had an efficient and highly paid Publicity Committee. The liquor interests fought the amendment from start to finish. Pink slips were passed out in saloons on election day, saying, "Good for two drinks if woman suffrage is defeated."