"'Easy,' says I. 'Hire a buggy of Brother Jinks here, who keeps a livery stable, at one dollar per p.m. Get a nigger to chauffeur the pastor at fifty cents per same. There you are. Let the boy be provided with an assortment of records to suit the people—pleasant and sad, consolatory and gay, encouragin' or reprovin', and so forth. The coon drives up, puts in a cartridge, sets the pastor in the door, and when the family gets through with him they sets him out again.
"'There are, say about three hundred callin' days in the year. He can easy make fifteen calls a day on an average—equals four thousand five hundred calls a year, at $450. Of course, there's the records, but they won't cost over $50 at the outside—you can shave 'em off and use 'em over again, you know.'
"'But there's the personality of the pastor,' somebody speaks up. 'It's that which attracts folks and fills the pews.'
"'Personality shucks!' says I. 'Haven't we had personality enough? For every man it attracts it repels two. Your last preacher was one of the best fellers that ever struck this town. He was a plum brick, and had lots o' horse sense, to boot. He could preach, too, like a house afire. But you kicked him out because he wasn't sociable enough. You're askin' an impossibility. No man can be a student and get up the rattlin' sermons he did, and put in his time trottin' around callin' on the sisters.
"'Now, let's apply business sense to this problem. That's the way I run my store. Find out what the people want and give it to 'em, is my motto. Now, people ain't comin' to church unless there's somethin' to draw 'em. We've tried preachin', and it won't draw. They say they want sociability, so let's give it to 'em strong. They want attention paid to 'em. You turn my friend here loose in the community, and he'll make each and every man, woman and child think they're it in less'n a month. If anybody gets disgruntled, you sic John Henry here on 'em, and you'll have 'em come right back a-runnin', and payin' their pew rent in advance.
"'Then,' I continued, 'that ain't all. There's another idea I propose, to go along with the pastor, as a sort of side line. That's tradin' stamps. Simple, ain't it? Wonder why you never thought of it yourselves, don't you? That's the way with all bright ideas. People drink soda water all their lives, and along comes a genius and hears the fizz, and goes and invents a Westinghouse brake. Same as Newton and the apple, and Columbus and the egg.
"'All you have to do is to give tradin' stamps for attendance, and your church fills right up, and John Henry keeps 'em happy. Stamps can be redeemed at any store. So many stamps gets, say a parlor lamp or a masterpiece of Italian art in a gilt frame; so many more draws a steam cooker or an oil stove; so many more and you have a bicycle or a hair mattress or a what-not; and so on up to where a hat full of 'em gets an automobile.
"'I tell you when a family has a what-not in their eye they ain't goin' to let a little rain keep 'em home from church. If they're all really too sick to go they'll hire a substitute. And I opine these here stamps will have a powerful alleviatin' effect on Sunday-sickness.
"'And then,' I went on, waxin' eloquent, and leanin' the pastor against the wall, so I could put one hand in my coat and gesture with the other and make it more impressive,—'and then,' I says, 'just think of them other churches. We won't do a thing to 'em. That Baptist preacher thinks he's a wizz because he makes six hundred calls a year. You just wait till the nigger gets to haulin' John Henry here around town and loadin' him up with rapid-fire conversations. That Baptist gent will look like thirty cents, that's what he'll look like. He'll think he's Rojessvinsky and the Japanese fleet's after him. And the Campbellites think they done it when they got their new pastor, with a voice like a Bull o' Bashan comin' down hill. Just wait till we load a few of them extra-sized records with megaphone attachment into our pastor, and gear him up to two hundred and fifty words a minute, and then where, oh, where is Mister Campbellite, as the feller says.
"'Besides, brethren, this pastor, havin' no family, won't need his back fence fixed; in fact, he won't need the parsonage; we can rent it, and the proceeds will go toward operatin' expenses.