It has long been the custom for advertisers in the continental journals to typify their wares. The George Robinses of Brussels, for instance, embody their account of some exquisite villa in a charming perspective of the same, or of a capital town mansion in a grim likeness; while the carossiers, who have town chariots or family coaches to dispose of, make it known in the most designing manner. The consequence is, that the columns of certain foreign papers bear a striking likeness to a child's alphabet, such as "A was an archer, and shot at a frog." Among ourselves, this practice is at present only partially adopted. We are all familiar with the shape of Mr Cox Savory's tea-pots, and Messrs Dondney's point-device men in buckram; while Mordan acquaints us, with much point, how many varieties he has invented of pencil-cases and toothpicks. As to the London Wine Company, the new art has long imprinted upon our minds a mysterious notion of a series of vaults in the style of the Thames tunnel, frequented by figures armed with spigots and dark lanterns, that remind us of Guy Fawkes, and make us tremble for ourselves and Father Mathew! Loose notions of the stay-making trade have been circulated by the same medium; and we have noticed wood-blocks of wig-blocks, deservedly immortalizing the pernquier.
But consider what it will be when the system is adopted on a more comprehensive scale. The daily papers will present a series of designs, remarkable as those of the Glyptothek and Pinacothek at Munich; and in all probability, the artists of the prize cartoons will be engaged in behalf of the leading journals of Europe. Who cannot foresee her Majesty's drawing-room illustrated by Parris! Who cannot conceive the invasion of Britain outdone in an allegorical leading article: "Louis Philippe (in a Snooks-like attitude) inviting Queen Victoria to St Cloud; and the British lion lashing out its tail at the Coq Gaulois!"
As to the affairs of Spain, they will be a mine of wealth to the new press—L'Espagne Pittoresque will sell thousands more copies than Spain Constitutionalized; and let us trust that Sir George Hayter will instantly "walk his chalks," and secure us the Cortes in black and white.
The Greek character will now become easy to decipher; and the evening papers may take King Otho both off the throne and on. The designs of Russia have long been proverbial; but the exercise of the new art of printing may assign them new features. The representations of impartial periodicals will cut out, or out-cut De Custine; and while contemplating the well-favoured presentment of Nicholas I., we shall exclaim—"Is this a tyrant that I see before me?" Nothing will be easier then to throw the Poles into the shade of the picture, or to occupy the foreground with a brilliant review.
As to Germany, to embody her in the hieroglyphics of the new press, might be a study for Retsch; and who will care for the lumbering pages of Von Raumer, or the wishy-washy details of Kohl, when able, in an augenblick, to bring Berlin and Vienna before him; to study the Zollverein in the copy of the King of Prussia's cogitative countenance, and ascertain the views of Metternich concerning the elder branch of the Bourbons, by a cul de lampe in the Morning Chronicle!
We have little doubt of shortly seeing announcements—standing like tombstones in those literary cemeteries, the Saturday papers—of "A new work upon America, from the graver of George Cruickshank;" or "A new fashionable novel, (diamond edition,) from the accomplished pencil of H.B." Kenny Meadows will become the Byron of the day, Leech the Scott, Forrester the Marryatt, Phiz the Trollope; Stanfield and Turner will be epic poets, Landseer preside over the belles-lettres, and Webster and Stone become the epigrammatists and madrigalists of the press.
All this will, doubtless, throw a number of deserving persons out of employ. The writers, whose stock in trade consists of words rather than ideas, will find their way to Basinghall Street, prose will be at a discount, and long-windedness be accounted a distemper. A great variety of small Sapphos must turn seamstresses*, at three-halfpence a shirt instead of a penny a line; while the minor poets will have to earn a livelihood by writing invoice, instead of in verse. But this transposition of talent, and transition of gain, is no more than arose from the substitution of railroads for turnpike roads. By that innovation thousands of hard-working post-horses were left without rack or manger; and by the present arrangement, Clowes, Spottiswoode, and the authors who have served to afford matter for their types, will be driven from the field.
* Transcriber's Note: Original "semstresses"
But the world (no longer to be called of letters, but of emblems) will be the gainer. It will be no longer a form of speech to talk of having "glanced at the morning papers," whose city article will, of course, be composed by artists skilled in drawing figures. The biographies of contemporary or deceased statesmen will be limned, not by Lord Brougham or Macaulay, but by the impartial hand of the Royal Academy; and the catacombs at Kensal Green, like those discovered by Belzoni on the banks of the Nile, exhibit their eulogistic inscriptions in hieroglyphics. By this new species of shorthand we might have embodied this very article in half a dozen sprightly etchings! But as the hapless inventor of the first great art of printing incurred, among his astounded contemporaries, the opprobrium of being in compact with the evil one, (whence, probably, the familiar appellation of printers' devils,) it behoves the early practitioners of the new art to look to their reputations! By economizing the time of the public, they may squander their own good repute. It is not every printer who can afford, like Benjamin Franklin, to be a reformer; and pending the momentum when (the schoolmasters being all abroad) the grand causeway of the metropolis shall become, as it were, a moving diorama, inflicting knowledge upon the million whether it will or no—let us content ourselves with birds'-eye views of passing events, by way of exhibiting the first rudiments of THE NEW ART OF PRINTING!