where ad and bc denote (as in § 20), the areas of the rectangles contained by a and d and by b and c respectively.

This allows us to transform every proportion between four lines into an equation between two products.

It shows further that the operation of forming a product of two lines, and the operation of forming their ratio are each the inverse of the other.

If we now define a quotient a/b of two lines as the number which multiplied into b gives a, so that

ab = a,
b

we see that from the equality of two quotients

a= c
b d

follows, if we multiply both sides by bd,

ab·d = cd·b,
b d