This Company has been formed for the purposes of establishing a thoroughly reliable newspaper in the interests of the Drama, and the shareholders belonging to the Theatrical Profession of the United Kingdom.
1. To uphold every Shareholder's claim to Acting as an Art.
2. To secure the best possible criticism by enabling every shareholder to write the notices of his own performances.
3. To take cognisance of the literature that grows up around the Stage, especially criticism in other quarters.
4. To notice the Drama all the world over, when space permits.
5. To support the work of the Profession in general, and the Shareholders in particular.
6. To afford a means of exercising hobbies.
7. To contain Articles by any of the recognised critics ("distinguished writers of the day").
8. To serve as a Directory, or Vade Mecum, or Press-notes container for the benefit of the Shareholders.
Many leading theatrical lessees, managers, and actors, have expressed themselves strongly in favour of the necessity of establishing a paper, written by themselves, for themselves, to read. Without such an organ it is impossible that they can be adequately represented.