The need of such a journal has long been felt by those whose theatrical notices have been the reverse of satisfactory.
A large number of prominent players have promised to take shares, and advertise, not only in the advertisement columns, but in other parts of the proposed paper.
The price of the paper will be hereafter settled by the Directors, who feel that this is a mere matter of detail. The charge for advertisements will be very moderate, to suit the requirements of the shareholders.
Pictures and all sorts of clever things will be introduced when the capital is subscribed, but it's no use making promises until the bankers have got the money.
If there is a rush for shares (as anticipated), those who come first will have the preference.
It may be stated that lots of people have promised to become shareholders which is satisfactory. But it is necessary to add that no one will be permitted to become a contributor to the paper even of the most interesting nature (i.e., Press notices, &c.), until he has contributed to its capital.
It is the intention of the Promoters that the majority of the shares that be allotted to persons in or connected with the profession, so that there shall be no nonsense from outsiders.
No promotion money will be paid to anyone. The only preliminary expenses will be those connected with law and stationery.
It is proposed to start the Journal at once, per contract. The Promoters are in communication with a gentleman who will make a first-rate Editor, and who will (they believe) be delighted to accept such an appointment if offered to him. Special arrangements will be made for the insertion of such advertisements as "Wigs on the Green" and "Curtain Razors."
As the paper will be sent about largely, it should have a good circulation, and the Promoters give as a standing toast, "Success to the Advertisement Department!"