"She must stay all night," said Robert. "Cook'll have a fit when she sees her."
"All night?" said Cyril. "Why, it's to-morrow morning if it's one. We can have another wish!"
So the carpet was urged, in a hastily-written note, to remove the cow to wherever she belonged and to return to its proper place on the nursery floor. And the cow could not be got to move on to the carpet. So Robert got the clothes-line out of the back kitchen and tied one end very firmly to the cow's horns and the other end to a bunched-up corner of the carpet, and said, "Fire away!"
And carpet and cow vanished together, and the boys went to bed tired out, and only too thankful that the evening at last was over.
Next morning the carpet lay calmly in its place, but one corner was very badly torn. It was the corner that the cow had been tied on to.
What Is a Good Advertisement?
What is a good advertisement? The question was recently asked of the readers of Tit-Bits, who were desired to select the best twelve advertisements which appeared in this magazine during six months—the competitor selecting the greatest number of advertisements which corresponded to the choice of the majority being rewarded with a substantial prize. The grounds on which the competitors based their opinions were probably, consciously or unconsciously, very much alike in most instances. It is interesting to consider what these grounds were. We reproduce on this and following pages reduced facsimiles of the twelve winning advertisements, which will serve to illustrate the several points which go to make up a good advertisement.