THIS ADVERTISEMENT SECURED THE FIRST PLACE ON THE VOTING LIST.
THIS SECURED THE SECOND PLACE.
We, as advertisers, are so convinced of the excellence of the "Tit-Bits" Great Competition as a method of gauging the public taste in advertisements, that we have decided to add
Moreover, the question is of interest to a greater number of persons than may appear at first sight. To every advertiser, of course—that is, to every man who has anything to sell, from the big firms who spend colossal sums in making known the merits of their productions down to the smallest village tradesman who puts his "ad" into the local paper—the question of how to make the most efficient use of the means at his disposal is of the greatest moment. But the general public, who have no occasion to use advertisements for the purpose of business, have also a direct interest in the question, for the simple reason that striking advertisements are entertaining to read, while commonplace advertisements are dull. From the same point of view the proprietors of periodical publications are concerned, for it is clearly to their advantage to interest the readers of their advertisements rather than to bore them.
An advertisement has three things to accomplish before it can be called good. First, it must attract attention; secondly, it must arouse interest; and thirdly, it must leave an impression on the brain—the message must have struck home. It may in some cases make you want a particular article, but in ninety-nine cases out of a hundred its seed lies dormant until the moment arrives for you to make your purchase; and then, if the advertisement has done its work as a good advertisement should do, your brain couples the article with a certain name, and that particular brand stands a very big chance of finding you a purchaser.
THIRD.
