SUCCESSFUL ADVERTISING
BY
SUCCESSFUL ADVERTISERS
WHY?
Because they reach the most enthusiastic audience in this country through the columns of
Watson’s Jeffersonian Magazine
All selling finally resolves itself into buying—buying the services of good men, buying business-bringing booklets and form letters, good advertising copy and advertising mediums—buying orders at a profitable figure.
An advertising medium is a known quantity. Why buy advertising space as you must choose a salesman, why trust to intuition or snap judgment, when you can work with figures?
Simply be sure of the answers to these questions and you’ll never buy space in the wrong medium:
(1) What is a publication’s circulation? How is it distributed? Who are the people that buy it? How enthusiastically do they read it? How long do they treasure it? To what degree do they believe in and are they influenced by it?
(2) What is the cost per page per thousand of space in this publication?
(3) What does it cost you to reach these enthusiastic readers in other ways?