(4) What would it cost you to reach our vast audience with one cent post cards?

(5) How do these facts and figures (seemingly conclusive) really work out? What results does the publication quote to make it impossible that these figures lie?

If you do not already know the answer to all these questions concerning Watson’s Jeffersonian Magazine, that it goes into the homes and is read by 100,000; that its readers are of the 35 cent magazine sort in point of quality; that they are the most enthusiastic body of men and women reached by any publication; that they believe in Watson’s Jeffersonian Magazine, and its editor, and know that our advertisers are trustworthy; that every copy of Watson’s Jeffersonian Magazine is read and re-read; that the advertising rate is the lowest quoted by any high-grade publication—about sixty cents per page per thousand readers, then write us and let us tell you more about it.

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ADVERTISING DEPARTMENT
Watson’s Jeffersonian Magazine

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ATLANTA, GA.

190

Kindly enter my order for lines, six times, in the classified columns of Watson’s Jeffersonian Magazine. Enclosed please find (40c per line) in full payment for first insertion—copy attached.

Upon receipt of memo, bill on the 25th of next and each succeeding month (six-time discount to be credited on bill for sixth insertion) I will remit promptly and advise whether to repeat or to run new copy.