(1). Vocabulary.
The selection of the words in which the argument is expressed is highly important. The manuscript should be repeatedly revised with the object of securing a clear and forcible diction. A general term should not be used where a concrete term can be employed. All unusual words should be eliminated and replaced with words which are familiar.
Connotation may enter into the diction of an argument as well as into other forms of prose. There is a fitness possessed by certain words to express certain shades of meaning which must be utilized by the arguer. This regard for the connotative significance of words should guide in their selection throughout the argument.
Significant expressions and combinations of words should also be brought in for the purpose of heightening the effect of the argument. These combinations may be such as are used for political campaign watchwords. Greater force may be given to them by repetition, as in the case of the sturdy Roman orator who always closed his speech with the words “Carthage must be destroyed.” Alliteration may also be employed with good effect, as in the case of the college debater who, when opposing a further increase in our navy, designated a battleship as “A devilish device designed to murder men.” Such suggestions bring ideas to the mind with so much vividness that the impression which they make is not easily effaced.
(2). Sentences.
In framing the sentences of an argument the writer must consider whether it is designed for oral delivery or merely for the purpose of being read. If the latter, the rules of ordinary composition furnish a sufficient guide, but, if the former purpose is to be considered special attention must be given to sentence-structure. The writer should test each sentence as it is written by actually reading it aloud or by building a mental concept of the way in which it will sound when stated orally. The meaning must be plain, since if the hearer does not grasp it as the sentence is spoken he cannot grasp it at all. To aid in this clearness, long and involved sentence-structure should be avoided. Short, terse sentences should predominate. Both balanced and periodic sentences may be made to contribute to the oratorical quality which an argument should possess, but they must not interfere with that brevity which makes for clearness. The following extract from the argument of Daniel Webster in the White murder trial well illustrates the clearness which results from the use of terse sentences.
“The criminal law is not founded in a principle of vengeance. It does not punish that it may inflict suffering. The humanity of the law feels and regrets every pain it causes, every hour of restraint it imposes, and more deeply still every life it forfeits. But it uses evil as a means of preventing greater evil. It seeks to deter from crime by the example of punishment. This is its true, and only true main object. It restrains the liberty of the few offenders, that the many who do not offend may enjoy their liberty. It takes the life of a murderer that other murders may not be committed.”
(3). Paragraphs.
A paragraph should be devoted to each subdivision of the argument. Each paragraph must be a complete unit. Its length should vary with the importance of the subdivision to which it is confined. The sentence in the brief which it is designed to elaborate should stand as the key sentence of the paragraph.
b. Qualities of style.