Fruit juices cost more than extracts, but it pays to use them in your soda water. Use a fruit juice such as you will find advertised in the rear of this book and your customers will come again.
If a customer breaks a glass don’t accept pay for it; look pleasant; it was an accident.
Have stools in front of your fountain counter; but you must be careful lest you have loafers.
It is a good idea to have two or three tables, or as many more as is necessary, to accommodate your trade, and chairs for them, to serve ice cream soda. This is popular with ladies.
Always serve a small glass of ice water with your ice cream soda.
If it is possible, make your own ice cream; then you avoid getting good ice cream one day and poor the next. If you want something very fine for fountain trade, use our formula No. 1.
Don’t sell ice cream soda for five cents just because your competitor does; give them something good and charge them ten cents; you will find your customers will be willing to pay that if you give them good soda. Always keep a good line of crushed fruits; do not use preserves. Get your crushed fruits from some good reliable house that makes this a business. See advertisement in rear of book.
Have your fountain clerk dressed in white coat and apron; never allow him to wear soiled linen.
Do not cover your fountain top to prevent it from getting dirty; it takes but little time to wash it, and it is too fine a fixture to hide by covering it up.
Have your silver polished frequently; it gives your fountain the appearance of cleanliness.