Of all the old bookselling localities close to the heart of London, none were more famous than Little Britain and Moorfields. Three years before the Great Fire of London—in 1663—Sorbière, in his 'Journey to England,' made the following observation: 'I am not to forget the vast number of booksellers' shops I have observed in London: for besides those who are set up here and there in the City, they have their particular quarters, such as St. Paul's Churchyard and Little Britain, where there is twice as many as in the Rue Saint Jacque in Paris, and who have each of them two or three warehouses.' The bookselling zenith of Little Britain was attained in the seventeenth century; it may almost be said to have commenced with the reign of Charles I., and to have begun a sort of retrogression with the Hanoverian succession. But there were printers and booksellers here at the latter part of the sixteenth century. From a newspaper published in this district in 1664, we learn that no less than 464 pamphlets were published here during four years. It was a sort of seventeenth-century combination of the Paternoster Row and Fleet Street of the present day. It is the place where, according to a widely circulated statement, first made in Richardson's 'Remarks on Paradise Lost,' 1734, an Earl of Dorset accidentally discovered, when on a book-hunt in 1667, a work hitherto unknown to him, entitled 'Paradise Lost.' He is said to have bought a copy, and the bookseller begged him to recommend it to his friends, as the copies lay on his hand like so much wastepaper. The noble Earl showed his copy to Dryden, who is reported to have exclaimed: 'This man cuts us all out, and the ancients too.' Though this anecdote may be apocryphal, certain it is the poem is in a way connected with the neighbourhood, inasmuch as Simmons' shop was in Aldersgate Street. In addition to this fact, Richardson also tells us that Milton lodged for some time in Little Britain with Millington, the famous book-auctioneer, who had then quitted the rostrum and followed the more peaceful vocation of a dealer in old books.
Roger North, in his 'Life of the Right Hon. Francis North,' has an oft-quoted reference to Little Britain. From this interesting account we learn that during the latter part of the seventeenth century it was a plentiful and perpetual emporium of learned authors, and that men went thither as to a market. The trade of the place was, in consequence, an important one, the shops being large, and much resorted to by literary personages, wits, men-about-town, and fashionable notabilities generally. The booksellers then were men of intellect. But referring, by way of contrast, to the place during the earlier half of the eighteenth century, he laments that 'this emporium is vanished, and the trade contracted into the hands of two or three persons, who, to make good their monopoly, ransack, not only their neighbours of the trade that are scattered about the town, but all over England, ay, and beyond sea, too, and send abroad their circulators, and in this manner get into their hands all that is valuable. The rest of the trade are content to take their refuse, with which, and the fresh scum of the press, they furnish one side of the shop, which serves for the sign of a bookseller, rather than a real one; but instead of selling, deal as factors, and procure what the country divines and gentry send for; of whom each hath his book-factor, and, when wanting anything, writes to his bookseller and pays his bill. And it is wretched to consider what pickpocket work, with the help of the press, these demi-booksellers make. They crack their brains to find out selling subjects, and keep hirelings in garrets, at hard meat, to write and correct by the groat; and so puff up an octavo to a sufficient thickness; and there is six shillings current for an hour and half's reading, and perhaps never to be read or looked upon after. One that would go higher, must take his fortune at blank walls, and corners of streets, or repair to the sign of Bateman, King, and one or two more, where are best choice, and better pennyworths. I might touch other abuses, as bad paper, incorrect printing, and false advertising; and all of which and worse are to be expected, if a careful author is not at the heels of them.'
We get an interesting glimpse of a meeting of two book-lovers in this locality from Izaak Walton. In his 'Life of Bishop Sanderson,' Walton writes that about the time Sanderson was printing this excellent preface ('before his last twenty Sermons,' 1655), 'I met him accidentally in London, in sad-coloured clothes, and, God knows, far from costly. The place of our meeting was near to Little Britain, where he had been to buy a book, which he then had in his hand.'
The house of Bateman is worthy of an important chapter in the bookselling annals of Little Britain, and the best-known member (Christopher) of the family is described in the usual sugared style of John Dunton: 'There are few booksellers in England (if any) that understand books better than Mr. Bateman, nor does his diligence and industry come short of his knowledge. He is a man of great reputation and honesty.' Nichols states that Bateman would allow no person to look into books in his shop, and when asked a reason for this extraordinary rule, he answered: 'I suppose you may be a physician or an author, and want some recipe or quotation; and, if you buy it, I will engage it to be perfect before you leave me, but not after, as I have suffered by leaves being torn out, and the books returned, to my very great loss and prejudice.' Bateman's shop was a favourite resort of Swift, who several times speaks of it in his 'Journal to Stella:' 'I went to Bateman's, the bookseller, and laid out eight and forty shillings for books. I bought three little volumes of Lucian, in French, for our Stella, and so, and so' (January 6, 1710-11); and again: 'I was at Bateman's, to see a fine old library he has bought, and my fingers itched as yours would do at a china-shop' (July 9, 1711).
One of the most frequent visitors to Bateman's shop was Thomas Britton, 'the small-coal man,' who died in September, 1714. His knowledge of books, of music and chemistry was certainly extraordinary, having regard to his ostensible occupation. His collection of manuscripts and printed music and musical instruments was very large. Lord Somers gave £500 for his collection of pamphlets, and Sir Hans Sloane was also a purchaser of many curious articles. He was a very well-known character, and 'was so much distinguished that, when passing through the streets in his blue linen frock, and with his sack of small coal on his back, he was frequently accosted with the following expression: "There goes the famous small-coal man, who is a lover of learning, a performer in music, and a companion for gentlemen."' Saturday, when Parliament was not sitting during the winter, was the market day with the booksellers of Little Britain; and in the earlier part of the last century, the frequenters of this locality included such worthies as the Duke of Devonshire, Edward, Earl of Oxford, and the Earls of Pembroke, Sunderland, and Winchelsea. After the 'hunt' they often adjourned to the Mourning Bush in Aldersgate, where they dined and spent the remainder of the day.
Another famous Little Britain bookseller was Robert Scott whose sister was the Hon. and Rev. Dr. John North's 'grandmother's woman.' Scott was a man of 'good parts,' and was in his time, says Roger North, the 'greatest librarian in Europe; for besides his stock in England, he had warehouses at Frankfort, Paris, and other places, and dealt by factors.' When an old man, Scott 'contracted with one Mills, of St. Paul's Churchyard, near £10,000 deep, and articled not to open his shop any more. But Mills, with his auctioneering, atlases, and projects, failed, whereby poor Scott lost above half his means. . . . He was not only an expert bookseller, but a very conscientious, good man, and when he threw up his trade, Europe had no small loss of him.'