The most celebrated family of booksellers, perhaps, who lived in Little Britain, was that of Ballard, or Bullard, as the original name appears by the auction catalogues. The family were connected with the trade for over a century, and were noted, says Nichols, 'for the soundness of their principles in Church and State.' One Henry Ballard lived at the sign of the Bear without Temple Bar, over against St. Clement's Church, in 1597, but whether he was an ancestor of the family in question is not certain. Thomas Ballard, the founder of the bookselling branch, was described by Dunton, in 1705, as 'a young bookseller in Little Britain, but grown man in body now, but more in mind:
'His looks are in his mother's beauty drest,
And all the Father has inform'd the rest.'
Samuel Ballard, for many years Deputy of the Ward of Aldersgate Within, died August 27, 1761, and his only son, Edward, January 2, 1796, aged eighty-eight, in the same house in which he was born, having outlived his mental faculties. He was the last of the profession in Little Britain.
Among the scores of Little Britain men who combined publishing with second-hand bookselling, one of the more interesting is William Newton, who resided there during the earlier years of the last century. In 1712 he published Quincy's 'Medicina Statica,' at the end of which is this curious 'Advertisement' (minus the superfluity of capitals): 'Those persons who have any Librarys (sic) or small parcels of old books to dispose of, either in town or countrey, may have ready money for them of Will. Newton, Bookseller in Little Britain, London. Also all gentlemen, and schoolmasters, may be furnished with all sorts of classics, in usum Delphi, Variorum, etc. Likewise, he will exchange with any person, for any books they have read and done with.'
It was from the Dolphin, in Little Britain, that Samuel Buckley first issued the Spectator, March 1, 1711, et seq. Tom Rawlinson resided here for some years, as did another and different kind of celebrity, Benjamin Franklin, who worked at Palmer's famous printing-house in Bartholomew Close. 'While I lodged in Little Britain,' says Franklin, in his 'Autobiography,' 'I made an acquaintance with one Wilcox, a bookseller, whose shop was at the next door. He had an immense collection of second-hand books. Circulating libraries were not then in use; but we agreed that, on certain reasonable terms, which I have now forgotten, I might take, read, and return any of the books. This I esteemed a great advantage, and made as much use of as I could.'
But by Franklin's time the book trade of Little Britain had declined beyond any hope of recovery. In 1756 Maitland describes the place as 'very ruinous'; the part from 'the Pump to Duck Lane is well built, and though much inhabited formerly by booksellers, who dealt chiefly in old books, it is now much deserted and decayed.' A few years before Nichols published his 'Literary Anecdotes,' two booksellers used to sport their rubric posts close to each other here in Little Britain, and these rubric posts[176:A] were once as much the type of a bookseller's shop as the pole is of a barber's.
